Project:
33:41:13

Disciplines:
Print
Film

Creative Direction:
Martin Duff

Lead Design/Artwork:
Martin Duff

In an attempt to better utilise time, we set ourselves the task of creating a poster within a 1h 45m period each day i.e. the approximate amount of time we would have otherwise spent on our phones scrolling mindlessly through social media. Each poster is unique and explores a different method of image generation; ranging from purely digital to more fluid, hands-on techniques.

The main aim of this project was to challenge our excessive reliance on technology to alleviate boredom; offering a consistent creative outlet as an alternative.

In addition to the final poster series, a book and a short film were commissioned to document the full creative process.