Client:
The Association
Location:
Glasgow, Scotland
Services:
Visual Identity
Print
Creative Direction:
Martin Duff
Phoebe Willison
Lead Design/Artwork:
Martin Duff
The Association
Location:
Glasgow, Scotland
Services:
Visual Identity
Creative Direction:
Martin Duff
Phoebe Willison
Lead Design/Artwork:
Martin Duff
The Association is a community of freelance creatives based in Glasgow, Scotland. Members of The Association gain three main benefits: resource, community and opportunity.
“Resources” include access to a monthly meeting covering topics that may be of interest to freelance creatives e.g. how to submit a tax return; advice on billing clients; and/or how to adhere to intellectual property law.
“Community” allows members to become part of an active, friendly group of likeminded individuals and grants access to a members-only chatroom.
Finally, all members are added to the “Freelancers Directory”; a central resource for potential clients to browse a pool of exceptional creative talent at their leisure.
We were tasked with creating a bespoke identity system that would demand respect within the creative community while maintaining an element of unapologetic secrecy.
“Resources” include access to a monthly meeting covering topics that may be of interest to freelance creatives e.g. how to submit a tax return; advice on billing clients; and/or how to adhere to intellectual property law.
“Community” allows members to become part of an active, friendly group of likeminded individuals and grants access to a members-only chatroom.
Finally, all members are added to the “Freelancers Directory”; a central resource for potential clients to browse a pool of exceptional creative talent at their leisure.
We were tasked with creating a bespoke identity system that would demand respect within the creative community while maintaining an element of unapologetic secrecy.
