The Association

Glasgow, Scotland

Visual Identity

Creative Direction:
Martin Duff
Phoebe Willison

Lead Design/Artwork:
Martin Duff
The Association is a community of freelance creatives based in Glasgow, Scotland. Members of The Association gain three main benefits: resource, community and opportunity.

“Resources” include access to a monthly meeting covering topics that may be of interest to freelance creatives e.g. how to submit a tax return; advice on billing clients; and/or how to adhere to intellectual property law.

“Community” allows members to become part of an active, friendly group of likeminded individuals and grants access to a members-only chatroom.

Finally, all members are added to the “Freelancers Directory”; a central resource for potential clients to browse a pool of exceptional creative talent at their leisure.

We were tasked with creating a bespoke identity system that would demand respect within the creative community while maintaining an element of unapologetic secrecy.