Urban Bar

RTD Cocktail Range

Royston, United Kingdom


Creative Direction:
Martin Duff

Lead Design/Artwork:
Martin Duff

Urban Bar have been designing market-leading bar and glassware for the drinks and hospitality industry for over 40 years. In addition, they offer an extensive selection of expert-reviewed spirits and liquors, which can be purchased on their website:

We were tasked with designing a series of labels for their new range of pre-mixed cocktails which use the best sourced ingredients to give them a unique and fresh taste. Whether you're throwing a post-lockdown party, stocking up your home bar or simply looking to treat yourself, these pre-mixed cocktails are the way to go! Who said you have to go to a bar to enjoy a good cocktail?

Blended exclusively for Urban Bar in Italy by world-renowned mixologist Giancarlo Mancino, this range needed to feel deeply rooted in Italian culture. Cue a visual language which draws influence from retro Italian travel posters and a typeface based on a study of Italian number plates from the 1960s.