Client:
Wildtrax

Location:
Inverness, United Kingdom

Services:
Brand Identity
Print
Wildtrax offers the discerning traveller a unique experience traversing the Highlands of Scotland in fully kitted out expedition-standard Land Rovers featuring rooftop tents. The Defender is probably the worlds’ most iconic 4x4 because of its ability to tackle and conquer tough terrain; this allows you to go where others simply cannot. Fancy that drive along the beach? Why not! Explore wildtrax.co.uk for more.

We were tasked with creating a contemporary identity that would capture the robust essence of the Wildtrax brand; allowing them to connect with their adventure-seeking audience and unify their existing fleet of vehicles.


Creative Direction:
Martin Duff

Lead Design/Artwork:
Martin Duff

Photography:
Brad Thomas
Sam East