Label-Up
Brand Identity
Amsterdam, NL
label-up.nl
Label-Up specialises in energy performance solutions, accelerating the transition towards sustainability with smart, efficient, and impactful innovations. The new brand identity embodies their expertise and decisive action, seamlessly bridging B2B and B2C markets.
The dynamic identity incorporates upward-moving arrows, symbolising growth and progress, aligned with the brand name. It highlights innovation, rapid solutions, and a commitment to environmental impact, establishing Label-Up as a leader in sustainable energy performance for homes, offices, and communities.
Identity Print
Typeset in Suisse by Swiss Typefaces
Design by Martin Duff
Production by Cybertuig
Esker Vodka
Packaging
Aberdeenshire, UK
eskerspirits.com
Esker Spirits, Aberdeenshire’s pioneering distillery founded by Steven and Lynne Duthie, is renowned for crafting spirits with bold flavour combinations and a distinctive sense of place.
Faith Studio was entrusted with revitalising the brand to reflect its growing ambitions, designing a cohesive new identity alongside striking vodka packaging. Drawing inspiration from an esker—a natural ridge formed by subglacial tunnels—the packaging incorporates a subtle semi-circular notch at the base of the label, a nod to the brand’s name and origins.
Vibrant, bold colours command attention on shelves, while abstract ice textures visually capture the essence of the vodka’s key flavour profiles and its best-served-ice-cold character.
The result is a seamless blend of provenance, craftsmanship, and modern design, positioning Esker Spirits for its next chapter of success.
Identity Packaging
Typeset in Centra No.2 by Sharp Type
Design by Martin Duff
Virtual Photography by Scott Russell
Bute Yard
Identity
Rothesay, UK
buteyard.com
Nestled on the Isle of Bute, this contemporary multi-use events space showcases the finest local artisan and craft offerings. Its adaptable indoor and outdoor areas provide a backdrop for brewery and distillery experiences, regular markets, and a heritage smokehouse. Whether you're planning a private or corporate event, Bute Yard offers a versatile venue option, open year-round.
Faith Studio was tasked with creating a distinctive modular identity system that communicates the flexibility of the venue while paying homage to the island itself, particularly the joy of setting sail on the ferry for a day at the seaside. The brand draws inspiration from nautical typographic elements encountered during these voyages.
Identity
Environmental
Website
Typeset in PP Supply Mono by Pangram Pangram
Design by Martin Duff
Website by Josh Geddes
Signwriting by Bungo Sign Co.
Alma
Identity
London, UK
Alma is a groundbreaking platform that aims to revolutionise music, art, and digital ownership by creating immersive experiences and deepening connections between fans and artists. Initially targeting the crypto native and NFT enthusiast audience in Europe aged 25-34, Alma plans to expand its appeal to electronic music fans, festival-goers, musicians, promoters, and visual artists in the same demographic to reach the mass market.
We were assigned the responsibility of crafting an identity system that strikes a balance between playfulness, credibility, and confidence. It needed to be distinctive and self-sufficient, yet flexible and subtle enough to serve as an ideal container in which to showcase the artwork on the platform.
Identity Print
Typeset in Aeonik by CoType Foundry
Creative Direction by Companion
Design by Martin Duff
Double Take Beer
Packaging
London, UK
Double Take Beer, hailing from London, is the non-alcoholic beer that’s so good, it makes you look twice. They are committed to providing an affordable, refreshing, and covetable alternative to conventional alcoholic drinks. Despite the abundance of non-alcoholic beer options available, a regrettable stigma continues to surround the category.
To address these challenges, Faith Studio was tasked with creating a vibrant and covetable brand identity and packaging system that would inspire those on the fence to stay off the booze, while empowering those who choose an alcohol free lifestyle.
Identity
Packaging
Typeset in Söhne by Klim Type Foundry
Design by Martin Duff
Atomic
Identity
NL
atomicgroup.nl
Atomic focuses on robust digital infrastructure and collaboration to drive growth and innovation. Their goal is to simplify hybrid cloud solutions and become a leading European player. They leverage advanced technology to tackle societal challenges, all powered by their collaborative strength, enabling sustainable digital solutions for the future.
Faith Studio was entrusted with creating the brand identity for Atomic, the unifying entity for RevoData, UniServer, and CloudNation. The goal was to convey simplicity and the strength of collaboration, drawing inspiration from underground mycorrhizal networks that interconnect plant roots. These networks, much like the collaborative approach embraced by Atomic and its subsidiary brands, enable the exchange of nutrients and information, fostering efficiency and resilience.
Identity
Motion
Typeset in ES Build by Extraset
Design by Martin Duff
Motion by Mitchell F Gillies
Production by Cybertuig
Other Echo
Identity
Amsterdam, NL
other-echo.com
Other Echo, as an online learning community for music producers, bridges students with accomplished artists and producers via a user-friendly platform, providing a range of learning choices like courses, workshops, and mentorships. This versatile platform accommodates all skill levels and music genres, allowing trainers of varying expertise levels to deliver comprehensive courses from their own locations.
At its essence, the brand identity system embodies the role of a 'facilitator.' It confidently presents itself as a monochrome grid composed of linear shapes, inviting users to participate and infuse it with their own energy and personality.
The introduction of vibrant colour combinations and geometric shapes later transforms these linear graphic elements into a personalised and ever-evolving visual language. As a whole, it aims to maintain a balance between form and function, effectively visualising the dual creative expressions of the musicians it represents.
Identity Print
Typeset in Aeonik by CoType Foundry
Design by Martin Duff / Ioanna Kyrtatou
Niluk
Identity
Amsterdam, NL
Niluk is a social networking platform that's dedicated to combating loneliness in society by facilitating connections among individuals who share common passions, with the ultimate goal of empowering each person to become a stronger and more fulfilled version of themselves. The brand is rooted in deep spiritual principles, encouraging self-reflection to discover one's true nature and fostering meaningful connections with others.
At the heart of Niluk's identity system lies a profound connection to the famous anthem "You'll Never Walk Alone," cherished by football fans across the world. This song is a powerful symbol of unity and compassion, bringing together supporters from all walks of life under the common banner of their beloved team.
In a sincere tribute to the emotional impact of this melody and the idea of being part of something bigger than oneself, Faith Studio has crafted a brand identity system for the Niluk team. This system incorporates visual elements reminiscent of the sporting world, like club crests, flags, and scarves, reinforcing the sense of camaraderie and shared purpose that Niluk members experience.
Identity Print
Typeset in Athletics by Family Type
Design by Martin Duff / Ioanna Kyrtatou
Quinton House
Identity
Utrecht, NL
quintonhouse.nl
Quinton House on Utrecht's Nieuwegracht, a historic 17th-century gem, boasts a diverse past as a grand residence, orphanage, and Utrecht University's Molengraaff Institute for Private Law campus. This "country estate in the city" offers spacious meeting rooms, a peaceful garden, and a bar-restaurant, ideal for fostering creativity, idea exchange, and corporate events.
Faith Studio was commissioned to develop a modular identity system that both paid homage to the existing building and complemented the newly established warm and casual atmosphere of Quinton House.
This endeavour drew a connection between the building's external brickwork and the concept of synergy, where individual bricks, though functional on their own, combined to create something truly beautiful. In a similar vein, the spaces within Quinton House, while functional in isolation, came together under one roof to form a welcoming environment for people to meet, work, and collaborate.
This revelation served as the foundation for the identity system, where each space within the building was represented as a unique 'brick,' symbolising the metaphorical Quinton House that emerges when these 'bricks' are combined.
Identity
Environmental
Typeset in Simula / Centra No.2 by Sharp Type
Design by Martin Duff