Greenland F.A.
Brand Identity
Nuuk, GL
In June 2025, Greenland’s bid to join Concacaf was rejected—a moment that underscored the nation’s ongoing fight for recognition on the world stage. Yet football remains a cornerstone of Greenlandic life. With 76 clubs and 5,500 registered players—around 10% of the population—the game thrives in short bursts each summer, when weather and light allow. Football here isn’t just a sport; it’s a shared act of resilience, community, and pride.
This proposed rebrand for the Football Association of Greenland or Kalaallit Arsaattartut Kattuffiat (KAK) positions the organisation as a united, forward-looking body ready to stand confidently among the world’s football nations. The new mark abstracts the KAK initials into a bold, upward form—iconic, memorable, and simple enough for a child to draw. Its geometry and palette draw directly from the Greenlandic flag: red for passion and heritage, white for ice and endurance, and the central circle symbolising the returning sun at midsummer—a reminder of renewal and hope. The custom type system echoes this structure, creating a cohesive visual language that feels both distinctly Greenlandic and globally resonant.
“Onward As One” encapsulates the spirit behind the identity—a statement of unity, optimism, and national pride. It celebrates football’s power to bring people together across vast distances and harsh conditions, and expresses the resilience of a nation that continues to move forward, together.
Identity Print
Typeset in FAUX by Playtype
Design by Martin Duff
AR26 Charity
Brand Identity
Glasgow, UK
Founded in 2020 by Scotland Captain Andy Robertson MBE and his wife Rachel, AR26 is a football-driven charity creating life-changing opportunities for children and young people across Scotland. Its mission is bold and simple: close the disadvantage gap, level the playing field, and give young people their first real chance in life.
Young people today are visually fluent, brand-aware, and quick to spot what feels authentic—on the pitch, online, and in the culture surrounding the game. Much like our founder competes shoulder-to-shoulder with the world’s best, AR26 must do the same with leading sports and culture brands: aspirational, credible, and impossible to ignore.
In just five years, AR26’s reach, profile, and ambition have grown dramatically. But the original identity—functional but forgettable—leaned too heavily on “charity” cues rather than the cultural energy and pride of grassroots football. To inspire young people and stand tall among the brands they admire, the identity needed a shift: one that channels Andy Robertson’s style—direct, relentless, uncompromising—while staying rooted in humility and team spirit.
Faith Studio’s proposed rebrand delivers that shift. At its heart is a forward-leaning AR26 monogram, its movement echoing a left-back surging up the wing. A strong container gives it clarity and structure—a visual metaphor for the stability and support AR26 offers. The monogram works alone or with the AR26 roundel: a six-pronged Venn diagram inspired by a football’s geometry, representing the charity’s core values—equality, inclusion, respect, honesty, ambition, and legacy.
This is more than a visual refresh; it’s a statement of presence, pride, and belonging. Built to connect with young people, partners, and supporters alike, it’s as at home in the stands as on the streets, in the grassroots game as in the communities AR26 serves. A badge to endure, carrying forward the mission and momentum of AR26.
Identity Print
Typeset in GT Pressura by Grilli Type
Design by Martin Duff
Label-Up
Brand Identity
Amsterdam, NL
label-up.nl
Label-Up specialises in energy performance solutions, accelerating the transition towards sustainability with smart, efficient, and impactful innovations. The new brand identity embodies their expertise and decisive action, seamlessly bridging B2B and B2C markets.
The dynamic identity incorporates upward-moving arrows, symbolising growth and progress, aligned with the brand name. It highlights innovation, rapid solutions, and a commitment to environmental impact, establishing Label-Up as a leader in sustainable energy performance for homes, offices, and communities.
Identity Print
Typeset in Suisse by Swiss Typefaces
Design by Martin Duff
Production by Cybertuig
Esker Vodka
Packaging
Aberdeenshire, UK
eskerspirits.com
Esker Spirits, Aberdeenshire’s pioneering distillery founded by Steven and Lynne Duthie, is renowned for crafting spirits with bold flavour combinations and a distinctive sense of place.
Faith Studio was entrusted with revitalising the brand to reflect its growing ambitions, designing a cohesive new identity alongside striking vodka packaging. Drawing inspiration from an esker—a natural ridge formed by subglacial tunnels—the packaging incorporates a subtle semi-circular notch at the base of the label, a nod to the brand’s name and origins.
Vibrant, bold colours command attention on shelves, while abstract ice textures visually capture the essence of the vodka’s key flavour profiles and its best-served-ice-cold character.
The result is a seamless blend of provenance, craftsmanship, and modern design, positioning Esker Spirits for its next chapter of success.
Identity Packaging
Typeset in Centra No.2 by Sharp Type
Design by Martin Duff
Virtual Photography by Scott Russell
Bute Yard
Identity
Rothesay, UK
buteyard.com
Nestled on the Isle of Bute, this contemporary multi-use events space showcases the finest local artisan and craft offerings. Its adaptable indoor and outdoor areas provide a backdrop for brewery and distillery experiences, regular markets, and a heritage smokehouse. Whether you're planning a private or corporate event, Bute Yard offers a versatile venue option, open year-round.
Faith Studio was tasked with creating a distinctive modular identity system that communicates the flexibility of the venue while paying homage to the island itself, particularly the joy of setting sail on the ferry for a day at the seaside. The brand draws inspiration from nautical typographic elements encountered during these voyages.
Identity
Environmental
Website
Typeset in PP Supply Mono by Pangram Pangram
Design by Martin Duff
Website by Josh Geddes
Signwriting by Bungo Sign Co.
Alma
Identity
London, UK
Alma is a groundbreaking platform that aims to revolutionise music, art, and digital ownership by creating immersive experiences and deepening connections between fans and artists. Initially targeting the crypto native and NFT enthusiast audience in Europe aged 25-34, Alma plans to expand its appeal to electronic music fans, festival-goers, musicians, promoters, and visual artists in the same demographic to reach the mass market.
We were assigned the responsibility of crafting an identity system that strikes a balance between playfulness, credibility, and confidence. It needed to be distinctive and self-sufficient, yet flexible and subtle enough to serve as an ideal container in which to showcase the artwork on the platform.
Identity Print
Typeset in Aeonik by CoType Foundry
Creative Direction by Companion
Design by Martin Duff
Double Take Beer
Packaging
London, UK
Double Take Beer, hailing from London, is the non-alcoholic beer that’s so good, it makes you look twice. They are committed to providing an affordable, refreshing, and covetable alternative to conventional alcoholic drinks. Despite the abundance of non-alcoholic beer options available, a regrettable stigma continues to surround the category.
To address these challenges, Faith Studio was tasked with creating a vibrant and covetable brand identity and packaging system that would inspire those on the fence to stay off the booze, while empowering those who choose an alcohol free lifestyle.
Identity
Packaging
Typeset in Söhne by Klim Type Foundry
Design by Martin Duff
Atomic
Identity
NL
atomicgroup.nl
Atomic focuses on robust digital infrastructure and collaboration to drive growth and innovation. Their goal is to simplify hybrid cloud solutions and become a leading European player. They leverage advanced technology to tackle societal challenges, all powered by their collaborative strength, enabling sustainable digital solutions for the future.
Faith Studio was entrusted with creating the brand identity for Atomic, the unifying entity for RevoData, UniServer, and CloudNation. The goal was to convey simplicity and the strength of collaboration, drawing inspiration from underground mycorrhizal networks that interconnect plant roots. These networks, much like the collaborative approach embraced by Atomic and its subsidiary brands, enable the exchange of nutrients and information, fostering efficiency and resilience.
Identity
Motion
Typeset in ES Build by Extraset
Design by Martin Duff
Motion by Mitchell F Gillies
Production by Cybertuig
Other Echo
Identity
Amsterdam, NL
other-echo.com
Other Echo, as an online learning community for music producers, bridges students with accomplished artists and producers via a user-friendly platform, providing a range of learning choices like courses, workshops, and mentorships. This versatile platform accommodates all skill levels and music genres, allowing trainers of varying expertise levels to deliver comprehensive courses from their own locations.
At its essence, the brand identity system embodies the role of a 'facilitator.' It confidently presents itself as a monochrome grid composed of linear shapes, inviting users to participate and infuse it with their own energy and personality.
The introduction of vibrant colour combinations and geometric shapes later transforms these linear graphic elements into a personalised and ever-evolving visual language. As a whole, it aims to maintain a balance between form and function, effectively visualising the dual creative expressions of the musicians it represents.
Identity Print
Typeset in Aeonik by CoType Foundry
Design by Martin Duff / Ioanna Kyrtatou