Alma
Identity
London, UK
Alma is a groundbreaking platform that aims to revolutionise music, art, and digital ownership by creating immersive experiences and deepening connections between fans and artists. Initially targeting the crypto native and NFT enthusiast audience in Europe aged 25-34, Alma plans to expand its appeal to electronic music fans, festival-goers, musicians, promoters, and visual artists in the same demographic to reach the mass market.
We were assigned the responsibility of crafting an identity system that strikes a balance between playfulness, credibility, and confidence. It needed to be distinctive and self-sufficient, yet flexible and subtle enough to serve as an ideal container in which to showcase the artwork on the platform.
Identity Print
Typeset in Aeonik by CoType Foundry
Creative Direction by Companion
Design by Martin Duff