AR26 Charity
Brand Identity
Glasgow, UK
Founded in 2020 by Scotland Captain Andy Robertson MBE and his wife Rachel, AR26 is a football-driven charity creating life-changing opportunities for children and young people across Scotland. Its mission is bold and simple: close the disadvantage gap, level the playing field, and give young people their first real chance in life.
Young people today are visually fluent, brand-aware, and quick to spot what feels authentic—on the pitch, online, and in the culture surrounding the game. Much like our founder competes shoulder-to-shoulder with the world’s best, AR26 must do the same with leading sports and culture brands: aspirational, credible, and impossible to ignore.
In just five years, AR26’s reach, profile, and ambition have grown dramatically. But the original identity—functional but forgettable—leaned too heavily on “charity” cues rather than the cultural energy and pride of grassroots football. To inspire young people and stand tall among the brands they admire, the identity needed a shift: one that channels Andy Robertson’s style—direct, relentless, uncompromising—while staying rooted in humility and team spirit.
Faith Studio’s proposed rebrand delivers that shift. At its heart is a forward-leaning AR26 monogram, its movement echoing a left-back surging up the wing. A strong container gives it clarity and structure—a visual metaphor for the stability and support AR26 offers. The monogram works alone or with the AR26 roundel: a six-pronged Venn diagram inspired by a football’s geometry, representing the charity’s core values—equality, inclusion, respect, honesty, ambition, and legacy.
This is more than a visual refresh; it’s a statement of presence, pride, and belonging. Built to connect with young people, partners, and supporters alike, it’s as at home in the stands as on the streets, in the grassroots game as in the communities AR26 serves. A badge to endure, carrying forward the mission and momentum of AR26.
Identity Print
Typeset in GT Pressura by Grilli Type
Design by Martin Duff