Amsterdam, Netherlands

Brand Identity
Brand Strategy
App Design
Print / OOH
User Testing
Evolving a brand that strives to battle loneliness in society by connecting real people with shared passions; ultimately empowering each individual to become a stronger version of themselves.

Niluk has deeply spiritual DNA. Firstly it encourages each of us to search within ourselves to understand our true reflective nature, which will then, in turn, help foster meaningful connections with other human beings. The brand identity system draws on this DNA. It combines graphic shape, colour and sharp typography to create a recognisable visual language which symbolises unity and compassion amongst all members of the global Niluk 'team'.

Creative Direction:
Martin Duff
Ioanna Kyrtatou

Lead Design/Artwork:
Martin Duff

Lead Strategy/Design:
Ioanna Kyrtatou

Rowan Bancroft

Quirine André de la Porte
Client Testimonial

“Martin and Ioanna are one of a kind; an unbeatable duo that will transform your business idea into a coherent, unique brand language that will leave you speechless and/or emotionally overwhelmed (or both).”

“A huge thanks to both of them! Their synced heart and mind has ensured Niluk has the look and feel you can experience in the app today.”

Elena Köstler
Niluk Founder