Other Echo

Amsterdam, Netherlands

Brand Identity
Brand Strategy
Web Design
Print Design

The Brand Identity
Mindsparkle Mag

Creating a brand that facilitates the connection between established and aspiring electronic music producers via a digital learning platform.

Other Echo is creating an environment for musicians to learn and evolve. The brand identity system at its core represents the idea of a 'facilitator'. Unapologetically exposing itself as a monochrome grid composed of linear shapes it invites users to sign up and infuse it with their own energy and character.

The linear graphic elements come to life when powerful colour combinations and geometric shapes create a custom-made and ever-growing visual language. As a whole, it strives to strike the balance between form and function, visualising the bipartisan creative outbursts of the musicians it represents.

Creative Direction:
Martin Duff
Ioanna Kyrtatou

Lead Design/Artwork:
Martin Duff

Lead Strategy/Design:
Ioanna Kyrtatou

Orkun Ayhan
Client Testimonial

“Ioanna and Martin are both very good at what they do and they know how to guide you throughout the creative process; communicating well via email / video calls and ensuring a clear project structure is upheld via step-by-step plans after each stage. This results in an exceptionally high standard of work, and as such I would 110% recommend this creative duo.”

Lars Muselaers
Other Echo | Co-Founder