Wildtrax offers the discerning traveller a unique experience traversing the Highlands of Scotland in fully kitted out expedition-standard Land Rovers featuring rooftop tents. The Defender is probably the worlds’ most iconic 4x4 because of its ability to tackle and conquer tough terrain; this allows you to go where others simply cannot. Fancy that drive along the beach? Why not! Explore wildtrax.co.uk for more.

We were tasked with creating a contemporary identity that would capture the robust essence of the Wildtrax brand; allowing them to connect with their adventure-seeking audience and unify their existing fleet of vehicles.

Services: Brand Identity / Print
Creative Direction: Martin Duff